So your thinking of building a yoga business and dont know where to begin. In this workshop Martin Thompson takes you through the process from an idea into a working reality. We will cover all the elements of building a business from scratch and the ongoing maintenance.

Key points:

• Starting your business
• Mission statement
• Business plan
• Building a brand
• Public relations
• Profit and loss
• Marketing
• Social media
• Making a poster

This workshop will be hands on, we will use exercises to define what yoga really means to us, and how this will help us decide on our marketing strategy from an ethical standpoint.

Martin has built a highly successful yoga business, in ten years has taken an idea from nothing to include running two centres. He now manages a full timetable of classes running seven days a weekend a highly successful ,teacher training program both in the UK and Bulgaria. The center in Southend runs regular workshops and includes a vegan cafe. Yoga Dharma also runs regular and fully booked yoga holidays from May until September from our own residential center in Bulgaria.